It follows his ‘Tour of Hope’ to Togo, Nigeria and Ghana, where he goes around talking to kids of the importance of education and generally bouncing around and being Adebayorish. It’s obviously something that’s important to him; in fact from beginning to end he comes across as a warm, open-hearted and generous young man (except for the bit where his mum says he’s never invited her to come and watch him at the Emirates – shocking!).

Have a listen.

Happily, the whole thing appears to have backfired horribly on Usmanov and his team as the stories of heavy-handedness propagate around the internet. Labour MP Tom Watson has been raising awareness, Channel 4 News ran a piece last night, and the blog Chicken Yoghurt is tallying sites that are pushing the story.

I’d imagine Usmanov is learning that the sort of posturing, weight-throwing and bully-boy tactics that are obviously acceptable in the oligarchic world of corporate takeovers in which he has amassed his fortunes aren’t quite so effective when it comes to smothering information, irrespective of whether it be fact, fiction or opinion.