Orange’s balloonacy, as announced by Iain looks really good. This is the first time that an advertising viral has whetted the appetite enough for me to sign up, add the widget and get involved. I think this means that once the race starts in three weeks, orange balloons will float across the blog, and that’s kind of cool.

But that doesn’t mean that the original idea naming mobile phone subscription packages after  animals  isn’t  cloyingly awful.